Privacy policy

How Martin Erichsen ApS processes your personal data.
Last updated: 15 October 2026

Data controller

Martin Erichsen ApS is the data controller for the processing of personal data concerning clients and business partners.

If you have questions about the processing of your personal data, you can get in touch via the contact form.

Processing activities

Visiting the website

When you visit the website, cookies are used – you can read more about this in the cookies section further down. You can change your choice at any time via the “Cookies” link at the bottom of the page.

Communication with potential clients

If you have questions about the site or want to hear more about the services, you can get in touch via the contact form. Through this, your personal data is processed so a dialogue can be started with you – for example, by answering questions about talks or workshops and sending you a proposal.

The following ordinary information is typically processed: name, email, phone number, organisation and the wishes you describe.

To prepare a proposal, publicly available information about your organisation may be used, for example from the organisation’s own website.

If your organisation has been in touch before, details of earlier enquiries may be used too.

The legal basis for processing this personal data is Article 6(1)(f) of the General Data Protection Regulation. You can object to the processing at any time via the contact form.

Enquiries are stored in the site’s database (Upstash via Vercel) and in email. They are kept for as long as your organisation is a possible or ongoing client, and are also used for statistics.

Clients

To ensure the service is delivered correctly, communication takes place with clients. Through this, information is processed on name, address, services, special agreements, payment details and similar.

The legal basis is Article 6(1)(b) of the General Data Protection Regulation.

Client details are kept under the same rule as enquiries. Records are kept as described under Bookkeeping.

Bookkeeping

Invoices and similar records are kept in accordance with the Danish Bookkeeping Act. These may contain ordinary personal data such as name, address and a description of the service.

The legal basis is Article 6(1)(c) of the General Data Protection Regulation.

This information is kept for at least 5 years after the current financial year has ended.

Cookies

Cookies are used on the website for two reasons:

• Strictly necessary cookies – used to make the site work (for example, remembering your cookie choice). These do not require consent. If you arrive via a link or an ad, your browser remembers your first page and the referral (utm/gclid). This is only kept for the current session. The details are only sent along if you submit the contact form yourself.
• Analytics cookies – Google Analytics, Google Ads and Microsoft Clarity are used to understand how visitors use the site. Clarity creates anonymised heatmaps and session recordings, with keystrokes and sensitive fields masked. These are only activated if you give your consent in the cookie banner.

Google’s tags load before you choose. Until you give consent, they only send cookieless, anonymised signals (consent mode).

With your consent, your email from the contact form is sent in hashed form to Google Ads to measure ads.

Overview of cookies and local storage:

You can withdraw your consent at any time via the “Cookies” link at the bottom of the page.

Data processors

Martin Erichsen ApS has business partners and suppliers, some of whom are data processors. Data processing agreements are entered into with these to ensure your personal data is processed properly:

It is the responsibility of Martin Erichsen ApS to ensure your personal data is processed properly. Requirements are therefore placed on the business partners, and they must guarantee that your personal data is protected.

Disclosure of personal data

Personal data is not disclosed to third parties beyond the data processors listed above.

Profiling and automated decisions

No profiling or automated decisions with legal effect are carried out.

Transfers to third countries

As a rule, data processors based in the EU/EEA, or who store data in the EU/EEA, are used. A few data processors (Anthropic, Google, Dropbox, Vercel, Upstash) are based in the USA. In these cases, the transfer takes place on the basis of the European Commission’s Standard Contractual Clauses and/or the “EU-US Data Privacy Framework”, where the supplier is certified.

Processing security

The processing of personal data is kept secure using appropriate technical and organisational measures.

The rights of data subjects

Under the General Data Protection Regulation, you have a number of rights regarding the processing of information about you:

• Right of access – you can be told what information is processed about you.
• Right to rectification – you can have inaccurate information about yourself corrected.
• Right to erasure – you can ask us to delete information about you.
• Right to restriction of processing – in certain cases, you have the right to have the processing of your personal data restricted.
• Right to object – in certain cases, you have the right to object to an otherwise lawful processing of your personal data.
• Right to data portability – in certain cases, you have the right to receive your personal data in a structured, commonly used and machine-readable format.

If you want to exercise your rights, you can get in touch via the contact form.

You can read more about your rights in the guidance from the Danish Data Protection Agency, which you can find at www.datatilsynet.dk.

Withdrawal of consent

When the processing of your personal data is based on your consent, you have the right to withdraw your consent. This applies, for example, to consent for analytics cookies – you can change your choice at any time via the “Cookies” link at the bottom of the page.

Complaint to the Danish Data Protection Agency

You have the right to lodge a complaint with the Danish Data Protection Agency if you are dissatisfied with the way your personal data is processed. You can find the agency’s contact details at www.datatilsynet.dk.